Sol AlaviSol has been a serial entrepreneur since the age of 17, starting his first technology-related business whilst still studying at University in London. In 2003 he founded CellTrack, a JV with what was then the UK’s largest Location Based Services (LBS) web-based apps business. Under Sol's leadership, CellTrack developed carrier-grade core-side solutions, thus becoming one of only five players globally to offer a turnkey LBS solution. CellTrack went on to become the world's largest white-label managed-LBS services company, and products conceptualized by Sol at CellTrack are still being used by over 100 Million Telco subscribers globally. In 2016, as location-enabled smart phones were becoming ubiquitous, Sol foresaw the potential of device-location and founded Geomain. Today, Geomain's patent-pending technology has evolved to become a serious contender to becoming the world's first Universal Digital ID, with potential to positively impact every person and business in the years to come.